Soft and silky but punchy, Powermade is more than just a regular pomade: it is a new crème pomade that enhances flexibility and playfulness. It is a wax of joy and freedom, made to push the boundaries of what a styling product used to be.

The By Vilain Powermade offers a light hold and a close to maximum shine to give you the softest styling you have every tried. Amazing alone and incredible when mixed with the other By Vilain waxes.

The result? The feeling that you can take on the world. Discover the unique characteristics of the Powermade in our gallery.

  • Glossy shine & light hold
  • Easy to apply
  • Water-soluble (easy to wash out)
  • Non-greasy
  • Flexible hold & re-workability
  • Locks moisture 
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Aqua, Copernicia Cerifera Cera, Lanolin Wax, Ricinus Communis Seed Oil, Isopropyl Myristate, PPG-20 Methyl Glucose Ether, PEG-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Myrica Cerifera Fruit Wax, Cera Alba, Rhus Verniciflua Peel Cera/Rhus Succedanea Fruit Cera, Glyceryl Stearate, PEG-100 Stearate, Ascorbyl Palmitate, Tocopherol, AMP-Acrylates/Allyl Methacrylate Copolymer, Caprylyl Glycol, Phenoxyethanol, Parfum, CI42090.